Recently, I had to look actively for a new job and LinkedIn became my daily tool!
Friends asked me to share tips I've learned over the course of the weeks, so for once, I decided to deviate from the usual topic of wireless and wearable technology.
These information below are just tactics, if you need to go further on this topic, I'd recommend that you contact Cindy Pain (
www.linkedin.com/in/cindypain) who is definitely a Subject Matter Expert and can share more about the philosophy of the tool.
LinkedIn is great to find job opportunities and build your brand.
For recruiters, this is essential to spot and assess potential candidates. One way or another, LinkedIn is "selling" database of candidates to HR departments, leveraging the artificial engine powering the site, so it is essential to carefully represent yourself on this site.
Based on my experience, you can use LinkedIn in two categories of activities.
Inbound: everyone wants to be contacted through LinkedIn. So improving your appearance in search results and converting that number into # of times your profile is viewed is critical. To do so you have to be "active" on LinkedIn.
Outbound: it can also be used to contact directly hiring managers and recruiters, and obviously for jobs applications.
- Inbound activities:
"Appearances in search results" are the essence of the tool and there are ways to improve this. But an important
metric is the conversion rate between the # of times you appear in search results and the # of times your profile is viewed.
Talking to industry specialists, it seems there’s consensus that anyone should have
double digit figures in "who's viewed your profile" in less than 10 days.
(Note that usually the highest number of appearances is on Thursday as LinkedIn engine displays the last 3 days, so try that on Thursday/Friday not on Tuesday following Labor Day week end.)
So, below are a few tips about how to increase your "Appearance in search", and as a result, the number of incoming calls!
Be active, click "Like", "Say Congrats", "Follow"!
This is essential, the engine powering LinkedIn is likely tracking the number of hits you are making in the system, the more time you spend on the tool, the higher are your chances to come out as a professional leveraging the system.
Personalize your LinkedIn address: to stay on top of search results, your email address has to be such as www.linkedin.com/in/gregorylehrer/ and not ww.linkedin.com/pub179287/greglehrer. Use the “Privacy & Settings”, click on “Edit your public profile”. Your address will make you look more professional and your profile will come out of search requests on top of the list.
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Recommendations, Endorsements & Skills: this is where LinkedIn can be tricky. First, don't confuse Recommendations and Endorsements.
Recommendations are short commentaries written by your network about you.
Endorsements are skills or competencies that your network consider you have developed.
There's consensus among HR professionals I talked to that 2 recommendations per role is great. No recommendations at all or too many recommendations look sometimes suspicious.
Endorsements and Skills are highly interconnected.
You have a limited set of skills you can display and be endorsed for (50 in general). Go on www.linkedin.com/skills (not accessible from your LinkedIn page anymore) and then you will see a display of each skills you want to be endorsed.
Try to pick skills that display green status, close to your skills of course (it’s like a stock market!), and select it.
For example, “Mobile devices” (see here) is better in terms of searched skills and expertise than “Mobile Phone industry”. Of course, make sure there is coherence between your choice of skills and your real experience.
Selecting the right skills will improve your visibility.
Try to get rid of skills that don't generate "natural" endorsements from your network and be careful about who you are endorsing as well.
For example, never endorse an engineer for his skills in "Java" if you have no ideas what this is about.
At the same time, if you are an experienced sales person, get rid of the "sales" skill in favor of "strategic selling" or "solution selling" etc.
Broadcast to your network
Make sure your Changes are visible and broadcast to your network. This is activated by default but sometimes, we simply forget to "turn back on the activity broadcast". To activate it, go to "Account & Settings", "Profile" "Privacy & Controls".
And please be aware that every time you change even one letter in your profile, your network receives an update, so if you plan to make lots of changes, turn the broadcast off until you've made all your modifications otherwise, you will spam your connections.
On the other hand, if you want to make visibility in an easy way and use this as a reminder, you can just change a letter in your profile. Everyone will get notified of an "updated profile" without spotting the difference.
Paying...
Finally, paying for a Premium account (also called Sales Plus) is a great way to improve your visibility with recruiters, but a change in status can also be interpreted by your boss or coworkers as the start of a job search (assuming you are connected to them on LinkedIn).
2. Outbound activities:
Anyone could write pages and pages on how to use LinkedIn and how to reach out to recruiters and hiring managers.
For me, there are two features that I like a lot: InMail and Tagcrowd which isn't a LinkedIn tool but can be used to assess your profile.
InMail score: like many features in LinkedIn, it's not well known but it can be very efficient in some situations.
You need a Premium account to have access to that feature.
Inmails will allow you to contact directly people even if they are not part of your connections, if the person doesn't reply you after 7 days, the InMail will be credited back to your account (you have a credit of 10 InMails per month).
But, every time someone replies to your InMail, that improves your "InMail feedback score" which ranges from zero to five stars. So be careful on how you use InMail because you can quickly deplete your stock of InMail and carry a low score which can make you look like the guy no one ever replies to!
So start by Inmailing people you know but you haven't connected with yet on LinkedIn.
Tagcrowd:
Facebook received approximately 500,000 resumes between January 1st and June 30th 2013.
To triage such an amount of document, HR use a tool called ATS (Applicant Tracking Systems) which basically scan your document to collect key words. If you don't have the right key words, you're out!
So if you want to have an idea about how recruiters see your resume among thousands of others, copy paste your resume and/or LinkedIn profile using a tool such as
Tagcrowd
Different versions of this tool are used by recruiters but
the concept is the same. This tool analyzes your resume or LinkedIn profile and
extracts the key words of your document.
In a job search, it is essential to compare your resume to
the job description, then you can leverage the key words in the cover letter.
These are some of the tips and tactics I figured out over the course of the months using LinkedIn.
It's not meant to be an exhaustive list, rather an overview of what I consider essential!
So regardless of your job status, go to LinkedIn and perform a few of these actions!